.REST and .BAR domains join the 2015 NRA SHOW to offer specialized Internet web addresses for the RESTaurant and BAR industry

NRA Show visitors will have the chance to claim their official industry specific website addresses

MEXICO CITY, MEXICO (May 12th, 2015)— Visitors to this year’s National Restaurant Association Show will be given the opportunity to take part in the biggest change to the Internet since its inception – the introduction of industry categorization. The global domains for RESTaurants and bars - that enable websites to end in .REST and .BAR - have turned web addresses into meaningful assets for brands and businesses. This industry specific categorization improves a website’s ability to get picked up in search results and get found by customers. All attendees of the NRA Show will have the chance to secure their .REST and .BAR web addresses by visiting booth #6076 at Chicago’s McCormick Center between May 16th and 19th.

 
Since their 2014 launch, the .REST and .BAR domains have built a dedicated following within the industry, sporting the likes of Portland’s cutting edge Roe (roepdx.rest) and London’s uber trendy Original Sin cocktail bar (originalsin.bar) as registrants. Such brands recognize the power of a noticeable and meaningful web address that cuts through the noise on the Internet by instantly identifying them as RESTaurants and bars. These domains also benefit other industry entities, like restaurant or bar guides, suppliers, or related brands.

 
“The benefits of having an industry-specific website vs a generic domain name are innumerable: a cutting-edge and relevant online identity; better online visibility; a more engaging experience for consumers, because they can identify a website as a RESTaurant´s website, or an email as a bar´s email, just from the domain; the list goes on…”, said Aaron Grego, CEO of .REST and .BAR domains.

 
.REST is the abbreviation for the word “RESTaurant” in over 48 languages and more than 139 countries, while .BAR is an internationally recognized term. .REST and .BAR are short, and easy to remember and type into mobile devices. These industry specific domain names give restaurants and bars an unprecedented opportunity to avoid and/or shorten long and complicated domains, acquire the domain of their first choice vs. a saturated generic domain market, and let the world know that their business is a restaurant or bar through their domain name alone.

 
Anyone can register a .REST or .BAR domain name by simply visiting www.domains.rest and www.domains.bar . A special promotion will be made available for businesses that acquire their domains during the 2015 NRA Show.

 
About Punto 2012


Mexico City-based Punto 2012, is a domain company that services Generic Top Level Domains (gTLDs) .REST and .BAR, geared for the RESTaurant and bar industry. The entrepreneurial team consists of experts in the domain industry as well as the food and beverage industry dedicated to revolutionizing the Internet so that businesses can own their identity and be found by their customers. For a showcase of sites already using the .REST and .BAR domains, please visit: www.register.rest/showcase/ and www.register.bar/showcase/

 


 
For more information, please contact:
Lola Alfonzo
Punto 2012
(720) 240-4770
lola@punto2012.com

 

LEADING RESTAURANTS AND BARS RUSH TO RESERVE .REST AND .BAR DOMAINS BEFORE THE GENERAL PUBLIC

With Only One Week Before .REST and .BAR Domains Are Publicly Available, Many High Profile Restaurants, Bars and Brands Have Staked Their Claims on Generic Top Level Domains Designed for the Restaurant Industry

DOMAIN BOOM FOR RESTAURANTS AND BARS BEGINS JUNE 11 WITH THE RELEASE OF .REST AND .BAR DOMAIN NAMES

Flood Gates will Open for the Food and Beverage Industry to Register the New .REST Domain for Restaurants and .BAR Domain for Bars During the "Land Rush" Period from June 11 to July 10th

.BAR DOMAIN NAME CELEBRATES THE CITY OF BAR, MONTENEGRO, WITH $100,000 ACADEMIC DONATION FOR A LOCAL SCHOOL

With the Launch of the New .BAR domain for Bars and Nightclubs, Domain Company Punto 2012 Commits to an Annual $10,000 Donation to the Meksiko School in Bar, Montenegro until 2024

.REST, THE GLOBAL INTERNET ADDRESS FOR RESTAURANTS, NOW AVAILABLE

The World's Leading Restaurants Have a Chance to Be the First to Claim Their .rest Domain

For media inquiries

Zane Emilija Zagere