.REST, THE GLOBAL INTERNET ADDRESS FOR RESTAURANTS, NOW AVAILABLE

The World's Leading Restaurants Have a Chance to Be the First to Claim Their .rest Domain

LONDON, U.K. (April 27, 2014) — The launch of the .rest Internet address has created the world’s first online neighborhood for restaurants and the food and beverage industry .rest tells a global audience that the domain is a restaurant. Short, descriptive and the abbreviation used for restaurant in almost 30 languages and in more than 50 countries, .rest is a targeted and universal name for any restaurant that is looking for a search-friendly, meaningful domain.

.rest is one of the new generic top level domains (gTLDs) now in circulation, designed to better categorize information than legacy .com domains. Unlike toms.com, who could be a shoe brand, a dentist or a drycleaner, toms.rest is a restaurant. .rest instantly captures the attention (and clicks) of people searching for restaurants on the web.

Leading restaurants have been hand selected to participate in a VIP Program and be the first to secure their distinctive.rest domain before they become available to the general public on July 14, 2014.

Restaurants will have an easily accessible space for those in the food and beverage industry that have suffered, whether due to cost or availability, with long, unmanageable, vague and unclear Internet addresses.

“We are on the crest of a completely transformed Internet,” said Aaron Grego, CEO of Punto 2012. “The crowded, congested and obsolete .com ‘traffic jam’ is finally a thing of the past, as Internet neighborhoods thrive, providing limitless opportunity for businesses to take back their Internet address and define who they are and what they do. The .rest domain will enable restaurants to find and secure preferred, attractive and memorable website addresses and avoid the exorbitant fees on the ‘right’ .com address in the aftermarket.”

About Punto 2012

Mexico City-based Punto 2012, is a domain company that services Generic Top Level Domains (gTLDs) .rest and .bar, created for restaurants and bars across the globe. The entrepreneurial team consists of experts in both the food and beverage and domain industries dedicated to revolutionizing the Internet so that businesses can own their identity and be easily found by their customers.

www.register.rest

Contact: Stefan Pollack/Mark Havenner

The Pollack PR Marketing Group

(310) 556-4443

spollack@ppmgcorp.com/mhavenner@ppmgcorp.com

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