What is .rest?
.rest is a new Generic Top Level Domain (gTLD), owned by Mexico City based Punto 2012, that is specifically geared for the food and beverage industry, including restaurants, restaurant guides, critics, delivery services, and related industries. The launch of this domain is part of a new phase of the Internet, where domain endings are more defined and better categorized. The availability of .rest over legacy domains such as .com or .net, enable businesses to use short, descriptive and accessible domain names that better define what they are and what they do.
.rest is specifically designed by entrepreneurs in the restaurant business for the restaurant business. It will enable restaurants and relevant businesses in the food and beverage industry to build an easily accessible neighborhood online and to have access to previously costly, unavailable, or unmanageable Internet addresses.